That's a question me asks of the world that surrounds me. A world that has transformed itself or rather, questionably, allowed everyone else around it to transform it beyond recognition. A world often referred to as one filled with delirium, chaos and habitants on the verge of madness. Therefore a nomenclature that reads 'Mad Ad World'.
In a sense, it's not way off the mark. For, only someone who makes those hatters look sane would allow anyone and everyone dictate terms (and conditions, in our case). Thus diluting our cause for existence. The cause being a simple one. That of selling.
Come on, today, look at the process of selling. When you go out to buy a TV, no salesman would ever go about creating or enacting a picture to sell that darned Idiot Box. No clever 'hey guess what this means' pictorial representation of some message takes place. Instead, like you would have often seen, heard and experienced, he would say those critical words that will trigger your imagination. And force you to move your hand, depending on what sort you are- right or left-handed, to the pocket that contains your wallet.
Now, this very art of using words to sell has been given a go-ahead very conveniently. Thanks to possibly lazy writers, I-don't-understand-copy-yet-want-to-sell-client, greed for a few pieces of metal, diffidence and even a great possibility of being an overloaded writer.
Speaking of writers, one name comes to mind. William (Bill) Bernbach (August 13, 1911, New York City - October 2, 1982). A legendary figure in the history of advertising. One of the three founders of Doyle Dane Bernbach, he created copy-driven campaigns such as "Think Small" for Volkswagen Beetle (recognized by Advertising Age[1] as the top advertising campaign of the 20th Century). In addition to those memorable words in that order, are campaigns such as "We Try Harder" (Avis Car Rental), "Mikey" (Life Cereal), "You Deserve a Break Today" (McDonalds), and "It's so simple" (Polaroid).
Now you see why I ask my fraternity the question, "Quo Vadis?" Or, whither goest thou?
yo lard of bangalore, kindly write more. one post doesn not make a summer.
ReplyDeleteI completely agree with your views on these issues. But, unlike others, I am mildly interested in the way this whole thing turns out. What all politicians can do to get some power!! They're sore losers. They're so sore that they can't even handle winning. Well, keep writing. I would like to see more of your posts.
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